Slava Rybalka Book a Discovery Call
Fractional Growth Architect · DTC E-commerce

I build growth systems that compound revenue and lifetime value

I partner with DTC brands long-term — installing proven, repeatable systems across content, SEO, and your existing customer base, so every part compounds the others instead of spiking and fading. I build and run them with custom systems I engineer for each brand, so the work moves faster and keeps running after I step back.

Book a Discovery Call See the systems I build →
Content Commerce SEO Clusters Email / Retention Customer Stories Revenue & LTV compounds

your channels, spinning as one flywheel  ·  compounding revenue & LTV

The problem

Most growth doesn't compound.

Most DTC brands run content, SEO, email, and paid as separate tactics. A campaign here, a batch of blog posts there. Each one spikes, then fades — and the next quarter starts again from zero.

Nothing builds on what came before. Traffic doesn't feed retention, content doesn't feed the catalog, and your customers — your single biggest asset — don't feed the next wave of growth. The work is real, but it resets instead of accumulating.

Compounding growth comes from systems, not tactics — repeatable engines where each part makes the others stronger. That's what I build.

How I grow revenue

The systems I build

Repeatable systems I install across content, SEO, and your customer base. Each one is designed to compound — and I engineer custom automation behind them, so they scale further and keep running after I step back.

Content commerce
Shoppable content that sells

I turn blog and SEO content into a direct sales channel — placing the right products inside the articles people actually read. Editorial that converts, not just ranks, so your top-of-funnel traffic starts paying for itself.

+130% month-over-month lift in blog-attributed store revenue after rolling this out
See it in the growth system →
Customer story engine
Your customers write your best content

I activate your existing base to produce authentic content at scale — incentivized campaigns that turn buyers into stories. One campaign across a large list can fuel SEO, social proof, and repeat purchases for months, at near-zero content cost.

50–100 blog posts' worth of authentic content from a single customer campaign
How this builds LTV →
Collection clusters
Pages that rank and guide the buyer

Hub-and-spoke collection pages that educate the shopper and tell Google how your catalog fits together. Interlinked clusters lift the whole group — and net-new pages capture demand you were never showing up for.

+48–51% organic traffic growth on targeted collection clusters in 28 days
See the full strategy →
Work with me

A long-term growth partner — not a vendor

I take on a small number of DTC brands at a time and work as their embedded growth partner — remote, on-site when it matters, flexible by design.

Fractional Growth Architect
One partner who owns growth across content, SEO, and retention.
  • 1–2 days a week, on a 6–12 month engagement
  • Embedded with your team — remote, on-site when it matters
  • Starts with an audit & roadmap, then I build and run the systems with you
Book a Discovery Call
See the full engagement → Why a partner, not an agency →
Slava Rybalka — Fractional Growth Architect
About

14 years from SEO specialist to Growth Architect

I've spent 14 years in search and growth. At Chewy, where I grew into leading the SEO team, organic traffic went from 3 to 4 million monthly visitors; at Arteza I tripled organic traffic and helped quadruple revenue year over year. But what's always pulled me deeper is understanding what customers actually want — so you can meet that need, make them happy, and grow the business as the result.

That clicked at Kellogg, where customer lifetime value and customer centricity reframed growth for me — building durable value with the right customers, not just chasing traffic. It's also why I trained in machine learning: to read customers from how they actually behave, instead of guessing.

I work like a growth architect, not a single-channel specialist, and I take on only a few brands at a time as a long-term partner. Your revenue compounding is the whole point.

Previously
  • Chewy
  • Arteza
  • Net Retailers
  • RealPage
  • Barbu
Education
  • Kellogg School of Management
  • ML Engineer Nanodegree, Udacity
  • MA, University of Manchester

Let's talk

Tell me about your brand and what you're working on. I'll be in touch within 48 hours.