Archives of SEO Strategy

Setting the Foundation of Your Keyword Strategy Whenever I start to work with a new client I always ask them first to provide me with the list of up to 10 keywords that are the most important for them or the most related to their business. Once I have this list of main keywords (keyword […]

Here is what I recommend to focus on in 2018 to get ahead of your competition, to attract and retain more customers, and to take your company to the next level: 1. Customer Success and Search Intent Create the best customer experience possible. Tap into your database of the existing customers and create marketing personas. […]

Here is the question: “Who is my typical customer?” Instead of asking themselves this question, many business owners I work with are focused rather on tuning customer attribution channels, improving landing pages, trying to get more customers and they forget about the foundation. 2018 is the year of user experience in SEO. Google started to […]

If you are an SEO specialist or a business owner, this article will be of special interest to you. If you know someone who is doing SEO or struggling with getting their SEO done right, discuss this article with them. It’s not about SEO anymore, and if you still don’t get it, then it’s been […]

Nowadays, you want to have the following members in your marketing team: 1 PPC Manager 1 SEO Manager 1 Link Builder 1 Social Media Manager 1 Affiliate Manager (in case you use affiliate marketing as a traffic/lead channel) 1 Web Designer 1 Content Manager 1 Full Stack Web Developer and 1 Director of Marketing to […]

Search Engine Optimization might seem a complex subject to many business owners. It is not always clear what exactly SEO companies provide, and how SEO work corresponds to your company bottom line at the end of each month. At the end of the day, your SEO should boil down to the following three fundamental parts/principles. […]

Yesterday I had an opportunity to speak with Eric Kinniburgh, who is the owner of Flats Organic Pizzeria, located in Boston, MA. Eric wants to learn more about SEO, so I faced a challenge to present the best techniques that actually work to a person who knows very little about SEO. We talked for about […]