When SEO is done right to your website it starts generating a constant flow of organic visitors to your website. Depending on the keywords that bring these visitors to your site they are at different stages of awareness of your product and at different stages of readiness to buy from you. It is true that some of them are lower in the conversion funnel than the other. Those visitors that are are the very bottom of the conversion funnel have highest chances to turn into customers (leads).
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