All posts of Slava Rybalka

I have to admit it – I failed this 30-day blogging challenge. I couldn’t keep it consistent and write one blog post every single day. There were other things I had to do, but hey, I am not gonna lie here. I want to be completely transparent and keep myself accountable. After my regular work […]

What is the modern marketer? What does this mean? The Modern Marketer should be reading a lot. The reason is the world around us is developing so fast right now. In order to keep up to speed and to remain competitive in your niche, you need to read books. There are so many interesting books on marketing […]

After I published my last post yesterday I got a commentary on Facebook from an old friend of mine asking to write about lead generation. I cannot say that I am an expert in lead generation (there are people who specialize in lead gen and this is what brings food on their table). I’ve always […]

This is the continuation of the 30-day blogging challenge. (You can read part one describing the rules here) Today, we gonna be talking about your customer,  customer experience, and how to earn the trust of your customer. Focusing on your customer should be the top priority for any business. When I started Athena SEO my […]

Hi everyone. I just had this idea this morning about launching a 30-day blogging challenge. But first, let me tell you a short story. When I was a child I had a very vivid imagination. I liked to watch movies about adventures and used to read lots of science fiction books. We did not have […]

I have never specialized in Google Local results, however, there are some tips and ideas I could share with local business owners who would like to get more clients from their local area of service. The main idea is that you want to generate as many signals showing that your website and business belong to […]

When SEO is done right to your website it starts generating a constant flow of organic visitors to your website. Depending on the keywords that bring these visitors to your site they are at different stages of awareness of your product and at different stages of readiness to buy from you. It is true that […]

Some of these things you could do yourself really quick for free and save money on SEO consultants. For Technical SEO: Google Lighthouse – use this to identify the area of focus for Technical SEO on your website. Send the report to your web developer with the exact request what you want them to fix. […]

WordPress websites are very good for Search Engine Optimization (SEO), and here is why. First of all WordPress content management system for websites is very well-known and widely used. Therefore, it has lots of support from the IT community and it’s updated regularly. Next, it has 2 most common, all-encompassing plugins for SEO: Yoast SEO […]